About Us

Ami Dave
Ashley Long

Ami Dave - FdA Counselling, MBACP Registered Member

ESM Principal Counsellor 


Ami is the Founder and CEO of Fulfil Your Potential and Every Step Matters. Her motivation for starting the organisation in 2008 came from a mixture of her personal childhood experiences and her passion to help others. Ami loves delivering unique and creative therapeutic services to the young and old(er!), from seasoned professionals to the most vulnerable.


She juggles her hectic profession around her 2 (mostly) adorable children, usually whilst slurping inelegantly a giant skinny cappuccino. Whatever challenges come her way; she tackles them head on and never shies away from hard work!


It is Ami’s dream for every child and young person to have access to our Emotional Education groups and to set up a therapeutic school.


“My Life is my message”

Ashley Long - FdA Counselling, MBACP Registered Member

ESM Principal Counsellor


Ashley is the Director of Services and joined the Every Step Family in 2010. She is an excellent communicator with a passion for working with young people. She believes that the ESM Emotional Education programme can really change lives and is working with Ami to deliver the programme to as many schools as humanly possible.


Ashley has survived working in the fashion industry for many years managing some of the top British Designers. In 2007 she qualified as a Person Centred therapist and has never looked back.


Ashley has a wonderful energy about her; she is warm and caring and has the ability to put people at ease. You always know when she is around as you can hear her laughter before you see her, much to her children's embarrassment.

Working in partnership with

Fulfil Your Potential Limited registered in England and Wales, Registration No: 7353075 

Copyright: Fulfil Your Potential Ltd 2018